What is organic traffic as say agencia seo barcelona?
By having a site or web page, it is necessary to monitor their progress or progress. When starting an online project, short and long term objectives should be established, different tools will yield metrics that should be visualized every time, to know if the actions carried out for the achievement of goals are giving, or not, satisfactory results . One of the aspects that requires a continuous analysis is the organic traffic that our website or website receives.
First of all, we must know that organic traffic, also called natural traffic, refers to the number of visits that our website receives through the search engines.
Organic traffic and the first page of Google
Google is the search engine preferred by users, therefore, websites are focused on this popular search engine as the perfect means to reach their objectives regarding organic traffic.
With the mind put in increasing the visits coming from the searchers, without counting the ones that come from a paid source, the websites must consider a web positioning strategy.
The SEO strategy, web positioning strategy, or search engine optimization strategy, encompasses all actions that aim to implement changes within or outside a web page that increase their relevance, making the seeker see reasons to be among the first places in the organic search results.
In this way, SEO will make Google give a good ranking to our website, and position it in a good place that attracts large amounts of clicks.
For organic traffic it is important not only to appear in Google, but we must find ourselves on the first page and, if possible, among the first three results, since it has been shown that they receive the greatest number of visits. Metaphorically, it is said that, who is on the second page of results, is dead and buried, since very few users come to see it.
An SEO strategy contemplates several aspects, we can classify it in: SEO On Page and SEO Off Page. Being the first the actions carried out within the same website (page design, content, titles ...) and the second actions that include external websites (inbound links)
Regardless of the purpose of our website (whether to sell, inform ...) it is necessary to carry out SEO work, if we want to reach the greatest promise of the internet: a global, broad audience.