Jagrit Pratap Singh's Take On Making a Video Go Viral on Facebook

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Social media is a staple for any modern marketer.

Among social media platforms, Facebook is the behemoth -- the 800-pound gorilla. Its June 2019 numbers are astonishing: more than a billion daily active users, both generally and on mobile.

Now that Facebook is emphasizing video content, it's essential for every business, no matter the size, to consider using video to reach potential customers. The good news is that these days, it's easier than ever to create a video with the smartphone in your pocket.

We spoke to Jagrit Pratap SinghLinks to an external site., who specialises in viral-video creation about the tips for creating content that users will want to share. He's a leading Indian Facebook influencer and the founder of HipToroLinks to an external site.. Jagrit's Facebook pages, with over 6 Million likes, out of which over 90% are based in the US, have become juggernauts which power viral content across various websites. He's delivered over 1 Billion views for his clients and his company.

Here are 4 tips on how to make a video go viral on Facebook:

1. Copy the approach that's already working.

Jagrit emphasizes the need to study the popular content on Facebook. "It's observing what other people are doing and observing what takes off," Jagrit says. He gives the example of square-size videos -- it used to be that most videos shared online were landscape-oriented, but then creators figured out that square videos take up more landscape on smartphone screens.

2. Book smarts shouldn't be neglected.

Understanding the psychology of how the human mind processes information, and the role that content performs in our social lives, is key to brainstorming the right idea for a viral video.

3. Optimize for people's real watching conditions.

The first frame of the video needs to grab people right away, because otherwise they're going to scroll past without watching. In the past, people would discover a viral video by reading a news headline and then clicking through with the express purpose of watching that video. 

4. Content is actually king.

"If you don't have a strong shareable concept that's executed well, the video is going to tank."


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