Chances are you've heard of Louis-Kennedy Chukwuka, founder of Clients Oasis, right? If you haven't heard of him and his Business Coaching company, here's how he built it from scratch to about $450,000 in monthly revenue (and growing) as of this writing.
Yes, that’s almost half a million dollars in monthly revenue per month and growing!
The second biggest question we get asked at our business coaching company, Clients Oasis is how we grew our business from totally unknown to almost half a million dollars in monthly revenue. While the answer isn’t what you might expect, I will try to break it down as much as possible.
You see most people and businesses the world perceives as overnight success were never an overnight success. Here’s what I mean: I have been in the online marketing world for 8 years now.
During these 8 years, I’ve started more than 15 businesses that failed completely. I started as a copywriter, writing sales copy for internet marketing companies. Then along the way I started other businesses that failed completely.
Only one achieved a level of success: The Biz Help. I built the company around sales funnel development -- building complete sales funnel systems for online businesses. The business was bringing in about $20,000-$30,000 in monthly revenue.
However, sometime towards the end of 2017, I had to let the company go and couldn’t sell it because most people buying the sales funnel packages weren’t getting the kind of results they anticipated. Since sales funnel systems stopped being effective due to overuse and oversaturation in the online marketing community, we had to stop offering the service and move on to something bigger.
Meanwhile, lessons learned from numerous past failures and a couple successes taught me something about building a 7-figure coaching company. This goes to say that if you look at it critically, it took me 8 years to learn how to build a company that went from totally unknown to over $450,000 every month.
While you may not have 8 years to get all the experience I gathered to build a 7-figure coaching company, I will give you some short cuts to make it a lot easier for you and cut down your success curve by at least 10 times.
Now let’s dive right in, shall we?
- Know Who You Serve And The Outcome You Deliver
For you to be able to build a successful business like we did at Clients Oasis the first step is you must have a skill or skillsets that help people solve a major life or business problem.
If for instance you can save someone from going through a messy divorce, you can build a successful coaching business around this. Again, can you help someone obese and out of shape get fit, recover their self-esteem, and even escape some life-threatening disease? Then you can build an extremely profitable coaching business around this skill alone.
But having the skills is NOT enough. You need to know the exact person you help, which I call your client avatar. Having a client avatar is very important in building a successful coaching business. If you don’t know who you serve and how you can serve them, how do you get results? It is important to know your ideal client and the outcome you help them deliver.
At Clients Oasis, our ideal client is a coach or service business professional who’s great at what they do, but are in need of perfect clients. What we do for them is we help them get their perfect clients at the right price, any time they want. This is how we serve our clients.
A client avatar helps you clearly define who you serve and how you serve them. When you can clearly define your ideal client, you can easily find them and charge between $3,000 and $15,000 to help them get this specific life-changing outcome.
If for instance you can help someone who is obese lose all the pounds, get back in shape and regain their confidence, you can easily charge $3,000 to $10,000 for this level of service.
If you can help a business drowning in debt or about to close shop recover, you can command between $5,000 and $15,000.
If you can save someone from going through a nasty divorce, this could mean $3,000 to $15,000 for your expert help and transformation.
The possibility is endless!
- Offer Help In Advance
After you’ve identified your target client, the next step is to offer them an amazing help in advance -- even before they give you a dime. This is what I call creating goodwill in marketing.
When you do this, potential clients will be attracted to you and see you a resourceful person, if you can identify their biggest problem and offer them help in advance.
At Clients Oasis for example, we help our prospective clients in advance by giving them actionable insights on a webinar. When people realize that you have the superpowers to help them, they will be willing to give you tons of money to get hands-on help from you.
They also trust that they can get their needs solved with you, because you have been able to hit a spot, even without having a personal contact with them.
- Have Them Apply To Talk To You
In our business, we help our clients get results with a 3-step process. This process is not easy to implement. But when you get it right, results is guaranteed. The 3-step process is:
- An ad
- A webinar and
- A phone call.
After the webinar, we have them apply to talk to someone on our team. When you get on the phone with your potential client, your work is to know if you are a fit. Check the relevance of your services to their problems. If you can help them, sign them up as clients.
In the event that you are not a fit, point them to someone else who can -- if you have the resources. Or part ways as friends.
But for them to get on the phone with you, you must deliver real valuable content on the webinar. By the time you get on the phone with them, your work is cut in half. You don’t have to sell to them, but find out if you can be of help to them.
When you land your first, second and third clients through these steps, you can scale it up to hundreds and thousands of clients, depending on your level of ambition.
That’s what we’re doing right now in our company, because we are on a mission to impact the world in a huge way with our business coaching company.
This is the simple 3-step approach we’ve used to build a successful $450,000 monthly business in record time. We are on track working to take our business to $3 million dollars per month using the same exact steps I just outlined above.
$450K and $3 Million dollars may sound like crazy numbers to you, and I assure you that they are. However, this is the same steps we used to take our business from $20K per month to $50K and then to where we are right now. They’re the same steps we will use to take our business to $3 Million dollars per month in the very near future.
It’s all about following through with good execution. And you most likely won’t be able to execute this properly without the help of a good coach who can hold your hands and give you world class support when you need it.
So if you’re in any way interested in scaling your coaching business, feel free to our website at https://www.clientsoasis.com and watch our free training that goes into details on how to do this in your business.
ABOUT LOUIS-KENNEDY CHUKWUKA:
Louis-Kennedy Chukwuka is a Master Business Coach and the founder & CEO of Clients Oasis, LLC. He makes it effortless and exciting for coaches, consultants and professional service providers to get new perfect clients. He's helped coaches, thought-leaders and service providers all over the world take their businesses from struggling to 5 and 6-figures per month, while serving the world with complete integrity and authenticity.