Choosing the right font for your project is one of the biggest challenges by designers. This is especially true when you are a newbie.
Fonts make your project stand out. There are thousands of different font styles available both free and paid. You need to choose your fonts based on the type of project you are working on. Well, this is where most designers go wrong. Your font style should match the tone of your project. Apart from that, there are many other factors as well that needs to be considered. If you wish to learn more about the selection of fonts then you can check Savvygood.
What are the factors influencing the choice of fonts?
When it comes to choosing the right font style, there are several factors you need to check. To help you out, we have prepared a short guide regarding the selection of fonts.
- What is the font saying to you?
If you look carefully, you will notice that different brands from different sectors choose a specific style of fonts. This is important so that they are able to represent the specific emotional attributes. The choice of your fonts should be based on the brand and the purpose of design. For example, technology based brands mainly use modern fonts that help them keep their design simple and clean.
- Combine serifs and sans serifs
The best way to choose and use fonts in your project is to combine sans serif and serif style. For example, you can make use of strong sans serif for the main heading or title. For the body, you can use a simple serif style.
- Maintain contrast throughout
To create a visual impact on your audience you need to create a contrast using the right font styles. By doing so you will be able to guide the reader through your page. Not just that but the reader will also be able to scan your page more easily. In addition, it also helps the reader to spot the important parts of your page. The underlying point here is to create a good visual contrast.
- Avoid similar fonts
This is one of the most important points to keep in mind. If you select similar fonts for your entire project, it may get difficult for you to keep your reader engaged. This is why selecting contrasting and different styles of fonts are important. This will also help you to make your project stand out from the rest.
The right font style will speak in the language of your targeted audience. In other words, your typeface should meet the expectations of your readers. You should be able to evoke emotions in your audience with the right use of fonts.
Every font comes with different design intent and personality. You need to choose a font style that will resonate with the brand you are working for. This way you will be able to keep your audiences engaged.